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Unlike a physical product, services are intangible and personal and can be delivered in many ways and styles.  Whilst clients benefit from these different skills sets and talents, they also want the service to be reliable and consistent as if it were a product.  In Par...

Whilst marketing gurus say that we should spend a lot of time working out our USP (Unique Selling Proposition), it is a sobering thought that no business is unique to the extent that their customers have literally nowhere else to go.  It is a good thing that this is th...

Chester Zoo is one of the most respected zoos in the world, with a fine reputation for its work in the field of conservation.

Its founder, George Mottershead conceived, developed and established the zoo, despite facing what most people would think were insurmountable ba...

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